Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics) - Tapa blanda

Libro 1 de 21: Communication, Media, and Politics

Copeland, Gary A.

 
9780742528826: Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)
Tapa blanda
ISBN 10: 0742528820 ISBN 13: 9780742528826
Editorial: Rowman & Littlefield Publishers, Inc., 2003

Sinopsis

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, welldocumented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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Acerca del autor

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Rowman & Littlefield Publishers, Inc.
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0742528820
ISBN 13 
9780742528826
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
242
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780742528819: Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)

Edición Destacada

ISBN 10:  0742528812 ISBN 13:  9780742528819
Editorial: Rowman & Littlefield, 2003
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