Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics) - Tapa dura

Libro 1 de 21: Communication, Media, and Politics

Johnson-Cartee, Karen S.; Copeland, Gary A.

 
9780742528819: Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)
Tapa dura
ISBN 10: 0742528812 ISBN 13: 9780742528819
Editorial: Rowman & Littlefield, 2003

Sinopsis

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Rowman & Littlefield
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0742528812
ISBN 13 
9780742528819
Encuadernación
Tapa dura
Número de páginas
248
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780742528826: Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)

Edición Destacada

ISBN 10:  0742528820 ISBN 13:  9780742528826
Editorial: Rowman & Littlefield Publish..., 2003
Tapa blanda