Stakeholder Power - Tapa blanda

Walker, Steven

 
9780738206837: Stakeholder Power
Tapa blanda
ISBN 10: 0738206830 ISBN 13: 9780738206837
Editorial: Basic Books, 2002

Sinopsis

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

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Acerca del autor

Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. He lives in Indianapolis, Indiana.

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Editorial
Basic Books
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0738206830
ISBN 13 
9780738206837
Encuadernación
Tapa blanda
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780738203898: Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth

Edición Destacada

ISBN 10:  0738203890 ISBN 13:  9780738203898
Editorial: Perseus Books, 2001
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