Invisible Advantage: How Intangibles are Changing the Rules of Business - Tapa dura

Low, Jonathan; Kalafut, Pamela

 
9780738205397: Invisible Advantage: How Intangibles are Changing the Rules of Business
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ISBN 10: 0738205397 ISBN 13: 9780738205397
Editorial: Perseus Books, 2002

Sinopsis

A provocative look at how intangible assets are revolutionizing business practice, management, and strategy--from the experts at Cap Gemini Ernst & Young's Center for Business Innovation. IBM spends 3. 5 billion dollars to acquire Lotus Development Corporation--and, more important, its chief programmer. French luxury-brands manufacturer LVMH invests in building its own retail shops to reinforce and control their image. Meanwhile, the Institute for Chartered Accountants in England and Wales issues a report that challenges the effectiveness of traditional corporate financial statements. In Invisible Advantage, Jonathan Low and Pam Kalafut explore the profound degree to which "intangible assets" are defining corporate value and driving decision making in all areas. The authors estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as quality of leadership, strategy execution, reputation, and innovative culture. Invisible Advantage is a decoder ring to the intangibles economy--identifying the twelve "measures that matter" for any business today and outlining the new rules by which managers must play in order to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.

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Acerca del autor

Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan. Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan.

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Editorial
Perseus Books
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0738205397
ISBN 13 
9780738205397
Encuadernación
Tapa dura
Número de páginas
259
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780738208138: Invisible Advantage: How Intangibles are Driving Business Performance

Edición Destacada

ISBN 10:  0738208132 ISBN 13:  9780738208138
Editorial: Perseus Books, 2003
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