Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition - Tapa blanda

Adams, James L.

 
9780738205373: Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition
Tapa blanda
ISBN 10: 0738205370 ISBN 13: 9780738205373
Editorial: Perseus Books, 2001

Sinopsis

James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

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Acerca del autor

James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.

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Editorial
Perseus Books
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0738205370
ISBN 13 
9780738205373
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible