B2b: How To Build A Profitable E-commerce Strategy - Tapa blanda

Cunningham, Michael

 
9780738205229: B2b: How To Build A Profitable E-commerce Strategy
Tapa blanda
ISBN 10: 0738205222 ISBN 13: 9780738205229
Editorial: Basic Books, 2002

Sinopsis

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

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Acerca del autor

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Basic Books
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0738205222
ISBN 13 
9780738205229
Encuadernación
Tapa blanda
Número de páginas
228
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780738203348: Business to Business: The Next Generation of E Commerce

Edición Destacada

ISBN 10:  0738203343 ISBN 13:  9780738203348
Editorial: Perseus Books, 2000
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