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Sinopsis
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.
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Acerca del autor
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
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Winning at New Products: Accelerating the Process from Idea to Launch
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch. Nº de ref. del artículo: 00106760800
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Imagen de archivo
Winning at New Products: Accelerating the Process from Idea to Launch
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch. Nº de ref. del artículo: 00104716271
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Winning at New Products: Accelerating the Process from Idea to Launch
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch. Nº de ref. del artículo: 00099054059
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
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Paperback
Librería: Orion Tech, Kingwood, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Nº de ref. del artículo: 0738204633-2-20809286
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
Antiguo o usado
paperback
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Nº de ref. del artículo: 0738204633-2-36770133
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
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Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Nº de ref. del artículo: GWV.0738204633.G
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
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Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. A bright, square, and overall a nice copy. Nº de ref. del artículo: BOS-M-12d-01712
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
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paperback
Librería: Evergreen Goodwill, Seattle, WA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Nº de ref. del artículo: mon0000782076
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Basic Books (edition 3rd), 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. 3rd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0738204633-11-1
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Publicado por
Basic Books, 2001
ISBN 10: 0738204633
ISBN 13: 9780738204635
Antiguo o usado
Paperback
Librería: Once Upon A Time Books, Siloam Springs, AR, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Nº de ref. del artículo: mon0001312356
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