The Polar Bear Strategy: Reflections on Risk in Modern Life - Tapa dura

Ross, John F.

 
9780738201177: The Polar Bear Strategy: Reflections on Risk in Modern Life
Tapa dura
ISBN 10: 0738201170 ISBN 13: 9780738201177
Editorial: Perseus Books, 1999

Sinopsis

Why understanding the numbers behind our personal and collective decisions is essential to surviving in a complex world.. From cholesterol to cancer, asteroids to AIDS, we face more risks than our grandparents ever dreamed of. But most of us are 200 years behind the curve when it comes to making intelligent risk-based decisions: We refuse to fly, but dont wear seat belts in our far more dangerous cars. We panic about toxic waste dumps, but collectively smoke a billion cigarettes a year. In this entertaining and enlightening look at risk in the modern age, John Ross argues that the burgeoning science of risk assessment has given us powerful new tools to cope in a complex world, if we could only learn how to speak the language. Ross examines the building blocks of this new language, and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk. Through vivid stories and compelling science, Ross empowers us to take control of our lives and to exercise our most basic democratic freedomthe power to make our own decisionsboth as individuals and as a society.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

From cholesterol to cancer, asteroids to AIDS, we face more risks than our grandparents ever dreamed of. But most of us are 200 years behind the curve when it comes to making intelligent risk-based decisions: We refuse to fly, but don't wear seat belts in our far more dangerous cars. We panic about toxic waste dumps, but collectively smoke a billion cigarettes a year. In this entertaining and enlightening look at risk in the modern age, John Ross argues that the burgeoning science of risk assessment has given us powerful new tools to cope in a complex world, if we could only learn how to speak the language. Ross examines the building blocks of this new language, and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk. Through vivid stories and compelling science, Ross empowers us to take control of our lives and to exercise our most basic democratic freedom--the power to make our own decisions--both as individuals and as a society.

Reseña del editor

Why understanding the numbers behind our personal and collective decisions is essential to surviving in a complex world.. From cholesterol to cancer, asteroids to AIDS, we face more risks than our grandparents ever dreamed of. But most of us are 200 years behind the curve when it comes to making intelligent risk-based decisions: We refuse to fly, but dont wear seat belts in our far more dangerous cars. We panic about toxic waste dumps, but collectively smoke a billion cigarettes a year. In this entertaining and enlightening look at risk in the modern age, John Ross argues that the burgeoning science of risk assessment has given us powerful new tools to cope in a complex world, if we could only learn how to speak the language. Ross examines the building blocks of this new language, and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk. Through vivid stories and compelling science, Ross empowers us to take control of our lives and to exercise our most basic democratic freedomthe power to make our own decisionsboth as individuals and as a society.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Perseus Books
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0738201170
ISBN 13 
9780738201177
Encuadernación
Tapa dura
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
no disponible