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Sinopsis
Web globalization isn't just about expanding into new markets ; it's about surviving in changing markets - and it isn't easy. Beyond Borders : Web Globalization Strategies helps you hit the ground running. It offers great tips and hands-on strategies for setting up your site to "go global" and helps you avoid common mistakes that even Fortune 500 companies have made along the way. In the end, you will have guidelines and suggestions for bridging the borders between languages, cultures, countries, and - ultimately - people. After reading this book, you'll know how to : - Translate a web site into Russian, Japanese, Chinese, Arabic, and the major European languages ; - Hire translators or translation agencies ; - Understand the cultural and technical challenges of expanding your site globally ; - Register international domain names ; - Market your web site globally ; - Write and design for an international audience.
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Acerca del autor
John Yunker is the founder of Byte Level Research, a web content strategy firm. He has extensive web development and web globalization experience in a number of languages. In addition to Byte Level, he currently manages marketing and editorial web content for Pyramid Research, a business unit of the Economist Intelligence Unit. He has helped such clients as H&R Block, Victoria's Secret, and Edify develop multilingual web sites. Additionally, he has advised a wide range of companies on overall web content strategy, including SAP, Wal-Mart, and Giorgio Armani. He is a regular contributor to several industry magazines.
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Beyond Borders: Web Globalization Strategies
Publicado por
New Riders Pub, 2002
ISBN 10: 0735712085
ISBN 13: 9780735712089
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Librería: BookHolders, Towson, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: New Riders Press Pub Date: 9/1/2002 Binding: Paperback Pages: 551 first edition. Nº de ref. del artículo: 6898185
Cantidad disponible: 1 disponibles
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Beyond Borders : Web Globalization Strategies
Publicado por
Pearson Education, Limited, 2002
ISBN 10: 0735712085
ISBN 13: 9780735712089
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP13005688
Cantidad disponible: 1 disponibles
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Beyond Borders : Web Globalization Strategies
Publicado por
Pearson Education, Limited, 2002
ISBN 10: 0735712085
ISBN 13: 9780735712089
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 4329120-6
Cantidad disponible: 3 disponibles
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Beyond Borders: Web Globalization Strategies
Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: Abebooks137536
Cantidad disponible: 1 disponibles