Licensing Royalty Rates 2006 - Tapa blanda

Sinopsis

Patent attorneys Battersby and Grimes compile a royalty rate study in the merchandising and trademark licensing area, drawing from a list of all potential licensed products compiled from the United States Patent and Trademark Office Bulletin Board. Coverage includes a discussion of the role of rates in the licensing process, an alphabetical listing by licensed product, a listing by international trademark class, publicly available information, trends, and lists of licensed products and services. A directory of licensing agents and consultants is incorporated. The 2006 edition contains reported court decisions that refer to royalty rates, references to public documents filed with the US Securities & Exchange Commission, and a compendium of the rates charged by franchisers. They also discuss how rates are established, types, and historical perspectives, as well as the relationship between advances and guaranteed compensation. The book lacks an index. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

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