Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does - Tapa blanda

Linne, Larry G.; Sitkins, Patrick

 
9780735205413: Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does
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ISBN 10: 0735205418 ISBN 13: 9780735205413
Editorial: Penguin Publishing Group, 2015

Sinopsis

Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) 

Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.

We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.

BRAND AID isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.

Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.

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Acerca del autor

Larry G. Linne is the CEO/president of Sitkins International and Intellectual Innovations.

Patrick Sitkins is a partner and managing director at SiliconCloud, which is a leading global digital marketing firm.

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Editorial
Penguin Publishing Group
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0735205418
ISBN 13 
9780735205413
Encuadernación
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Número de páginas
176
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780735205369: Brand Aid: Taking Control of Your Reputation - Before Everyone Else Does

Edición Destacada

ISBN 10:  0735205361 ISBN 13:  9780735205369
Editorial: PRENTICE HALL PR, 2014
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