Stephen Choo's Entrepreneurial Management text provides students with a comprehensive coverage of key topics in the study and experience of entrepreneurship. Aimed at a second or third year undergraduate course in Entrepreneurship, this text can also be used by MBA students and practicing entrepreneurs seeking professional guidance to achieving business success. For this book, the work of specialists in various fields of entrepreneurship has been combined to provide a comprehensive introduction to the world of business and its most important role player, the entrepreneur.
In the development phase of this book, entrepreneurs who had started and managed their own businesses were consulted. The procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible business idea, carrying out a viability study, and finally drawing up a business plan. Some of the most important and essential functions that have to be addressed by the entrepreneur, e.g. marketing, finance, operations, human resources and purchasing, are also dealt with as they are relevant to a start-up or new business.
"Sinopsis" puede pertenecer a otra edición de este libro.
Stephen Choo's Entrepreneurial Management text provides students with a comprehensive coverage of key topics in the study and experience of entrepreneurship. Aimed at a second or third year undergraduate course in Entrepreneurship, this text can also be used by MBA students and practicing entrepreneurs seeking professional guidance to achieving business success. For this book, the work of specialists in various fields of entrepreneurship has been combined to provide a comprehensive introduction to the world of business and its most important role player, the entrepreneur. In the development phase of this book, entrepreneurs who had started and managed their own businesses were consulted. The procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible business idea, carrying out a viability study, and finally drawing up a business plan. Some of the most important and essential functions that have to be addressed by the entrepreneur, e.g. marketing, finance, operations, human resources and purchasing, are also dealt with as they are relevant to a start-up or new business.
Stephen Choo's "Entrepreneurial Management" text provides students with a comprehensive coverage of key topics in the study and experience of entrepreneurship. Aimed at a second or third year undergraduate course in Entrepreneurship, this text can also be used by MBA students and practicing entrepreneurs seeking professional guidance to achieving business success.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Destinos, gastos y plazos de envíoLibrería: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Reino Unido
Condición: Very Good. a few of the pages at the back of the content are damaged. the books cover does have creasing, scuffs and light scratches. Nº de ref. del artículo: HP-8423
Cantidad disponible: 1 disponibles
Librería: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Reino Unido
Condición: Very Good. Minor shelf wear, light scratches and scuffs to cover and cover edges. Still very good condition with content excellent. Nº de ref. del artículo: 111567-3
Cantidad disponible: 1 disponibles
Librería: Ammareal, Morangis, Francia
Softcover. Condición: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-972-767
Cantidad disponible: 1 disponibles