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Imagen del vendedor
Consumer Behaviour: 4th Edition
Publicado por
Pearson Education Australia, Frenchs Forest, N.S.W., Australia, 2008
ISBN 10: 0733984177
ISBN 13: 9780733984174
Antiguo o usado
Paperback
Librería: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The cover has minor wear. The back cover has a small crease. 664 pages with coloured illustrations.Fourth Edition Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm). Nº de ref. del artículo: 136780
Comprar usado
EUR 18,99
Envío por EUR 22,68
Se envía de Australia a Estados Unidos de America
Se envía de Australia a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Consumer Behaviour
Publicado por
Pearson Education Australia, 2007
ISBN 10: 0733984177
ISBN 13: 9780733984174
Antiguo o usado
Paperback
Librería: Book Express (NZ), Shannon, Nueva Zelanda
Calificación del vendedor: 3 de 5 estrellas
Paperback. Condición: Good. 664 pages. Cover slightly worn, Some pages dog-eared 2008 Publication, 4th Edition - Welcome Steve Ward! The fourth edition of this best-selling Australian text c ontinues to convey the essence of consumer behaviour and to connect psychologica l, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous edition s so popular with lecturers and students alike.New author, Steve Ward, brings hi s invaluable teaching and industry experience to this new edition, helping to ma ke this learning resource even more relevant to today's student . The authors e xplain in a clear and integrated fashion the consumer behaviour variables, the d ifferent types and importance of consumer research, and problems encountered in performing research. The text is structured in a logical manner that enables stu dents to understand how distinct factors influence decision making and new examp les, including advertisements, help students to ground the theory. Nº de ref. del artículo: 6127q
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EUR 4,65
Envío por EUR 38,11
Se envía de Nueva Zelanda a Estados Unidos de America
Se envía de Nueva Zelanda a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Consumer Behaviour
Publicado por
Pearson Education Australia, Frenchs Forest, Australia, 2008
ISBN 10: 0733984177
ISBN 13: 9780733984174
Antiguo o usado
Soft cover
Librería: Reading Habit, Buttaba, Newcastle, NSW, Australia
Calificación del vendedor: 4 de 5 estrellas
Soft cover. Condición: Very Good. Fourth Edition. Softcover, fourth edition, 664pp, weighs 1245gms. Book is in very good condition with only minor general wear and tear, otherwise no other pre-loved markings. Book weighs over 1kg and may incur additional postage. Nº de ref. del artículo: BUSMAR12
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EUR 37,98
Envío por EUR 33,57
Se envía de Australia a Estados Unidos de America
Se envía de Australia a Estados Unidos de America
Cantidad disponible: 1 disponibles