A company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement for it's long-term survival. Managers must not limit their thinking to `just' the product or project's value but more importantly what will make customers prefer their offerings to those presented by rivals. It's about a `Result Focus' aimed not simply at what is made and how much it will cost to manufacture but how it will be useful to those who buy it: it's about exceeding the customer's experience and so beating the competition.
"Sinopsis" puede pertenecer a otra edición de este libro.
James McCuish is a partner in Pinnacle Results Inc. based in Houston, Texas.
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780727731845. Nº de ref. del artículo: 9018858
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Paperback. Condición: New. A company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement for it's long-term survival. Managers must not limit their thinking to `just' the product or project's value but more importantly what will make customers prefer their offerings to those presented by rivals. It's about a `Result Focus' aimed not simply at what is made and how much it will cost to manufacture but how it will be useful to those who buy it: it's about exceeding the customer's experience and so beating the competition. Nº de ref. del artículo: LU-9780727731845
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