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Electronic Marketing and the Internet - Tapa blanda

Adam, Stewart; Gilmour, Peter; Westberg, Kate

 
9780724804016: Electronic Marketing and the Internet

Sinopsis

This short guide can be used for any course in undergraduate, MBA or postgraduate Marketing. The student is introduced to the Internet and its importance for Marketers. The authors have taken a very practical hands-on approach to working with the Internet. A series of questions and answers set the scene for activities throughout each chapter.

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Reseña del editor

This short guide can be used for any course in undergraduate, MBA or postgraduate Marketing. The student is introduced to the Internet and its importance for Marketers. The authors have taken a very practical hands-on approach to working with the Internet. A series of questions and answers set the scene for activities throughout each chapter.

"Sobre este título" puede pertenecer a otra edición de este libro.