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Business As Unusual: The Journey of Anita Roddick and the Body Shop - Tapa dura

Roddick, Anita

 
9780722539873: Business As Unusual: The Journey of Anita Roddick and the Body Shop
Tapa dura
ISBN 10: 0722539878 ISBN 13: 9780722539873
Editorial: Thorsons, 2000

Sinopsis

Anita Roddick is one of the world’s most outspoken, controversial and successful businesswomen. Business as Unusual turns the tables on the way society looks at business and forges a move toward greater corporate responsibility and accountability.

“In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed." Anita Roddick

Business as Unusual charts the progress of Anita Roddick and her company The Body Shop through the last decade. It also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium.

Ranging from personal issues – such as self-esteem – to wider political issues like the human rights abuses associated with globalisation, Roddick offers her own vision for dealing with the demands of ethical business. Roddick believes we should never underestimate the power of public pressure to create change, from the boycott of Shell in 1995 to the battle of Seattle at the World Trade Organisation Conference in late 1999.

Roddick argues that waves of public consciousness are steadily forcing corporations to re-evaluate their actions. By expanding the concept of the entrepreneur and the language of business and business ethics, we can compel the corporate world to change.

She talks openly about :
• The ‘greed culture’ of the 90s
• The Body Shop vs. Shell
• Trade Not Aid: Pleasures and pitfalls of trading with indigenous communities
• Taking on the US – The Body Shop in the states
• Creating community both within and outside the workplace
• How to campaign for human rights in the business environment
• Women and business

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Anita Roddick has many guises; successful business woman, outspoken political activist, worldwide traveller, grandmother – she has created a company with attitude which is known around the world for both its products and its principles.

De la contraportada

''In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business, which is why I believe it is more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed'
ANITA RODDICK'

Anita Roddick is one of the world's most outspoken controversial and successful business-women. 'Business As Unusual' turns the tables on the way that society looks at business and forges a move toward greater corporate responsibility and accountability.

'Business As Unusual' charts the progress of Roddick and her company 'The Body Shop' through the last decade. It also looks at the parallel growth of the vigilante consumerism and predicts how businesses can evolve in the new Millennium.

Ranging from personal issues – such as self-esteem – to wider political issues like the human rights issues associated with globalisation, Roddick offers her own vision for dealing with the demands of ethical business. Roddick believes we should never underestimate the power of public pressure to create change, from the boycott of Shell in 1995 to the battle of Seattle at the World Trade Organisation Conference in late 1999.

Roddick argues that waves of public consciousness are steadily forcing corporations to re-evaluate their actions. By expanding the concept of the entrepreneur and the language of business and business ethics, we can compel the corporate world to change.

''Most CEOs aren't fit to lick the peppermint lotion off Anita's feet.''
THE OBSERVER

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Thorsons
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0722539878
ISBN 13 
9780722539873
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
304
Contacto del fabricante
Thorsons
https://harpercollins.co.in/product-category/imprints/thorsons/

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