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Sinopsis
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new service or product plan to the re-evaluation of marketing strategy.
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Reseña del editor
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new service or product plan to the re-evaluation of marketing strategy.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Imagen del vendedor
Managing Marketing
Publicado por
Gill & Macmillan Ltd, 1993
ISBN 10: 0717119521
ISBN 13: 9780717119523
Antiguo o usado
Softcover
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Fair. Beschriftungen / Markierungen; Leichte Risse; Gebogener Buchrücken; Leichter Riss. This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. Nº de ref. del artículo: 3c83549b-2aa0-43f2-809f-a6bcddff036e
Cantidad disponible: 1 disponibles
Imagen de archivo
Managing Marketing: Concepts and Irish Cases
Publicado por
Gill & Macmillan Ltd, 1993
ISBN 10: 0717119521
ISBN 13: 9780717119523
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00717119521-G
Cantidad disponible: 1 disponibles