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The Future of Football: Challenges for the Twenty-first Century: 17 (Sport in the Global Society) - Tapa dura

Libro 99 de 148: Sport in the Global Society
 
9780714650685: The Future of Football: Challenges for the Twenty-first Century: 17 (Sport in the Global Society)

Sinopsis

World football has undergone unprecedented change over the past decade. On the field, the richest European clubs have retained their pre-eminence, but with multinational playing squads backed up by global marketing industries. Club ownership rests increasingly with impersonal shareholders, rather than local business figures. Domestic and international football competitions are being transformed by the financial power of the mass media. The world's top players are paid far more than their peers from previous eras. This volume covers a wide range of topical issues which football players, fans and administrators will have to confront in the years to come.

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Acerca del autor

Edited by Garland, Jon; Malcolm, Dominic; Rowe, Mike

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