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Sinopsis
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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Acerca del autor
Judith Willimason is currently Visiting Professor at City University, London.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Decoding Advertisements (Ideas in Progress)
Publicado por
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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paperback
Librería: Evergreen Goodwill, Seattle, WA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Nº de ref. del artículo: mon0000305796
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Decoding Advertisements: Ideology and Meaning in Advertising
Publicado por
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Nº de ref. del artículo: 00102010002
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Imagen de archivo
Decoding Advertisements (Ideas in Progress)
Publicado por
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antiguo o usado
paperback
Librería: HPB-Emerald, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_473576785
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Decoding Advertisements (Ideas in Progress)
Publicado por
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: F10J-00930
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Decoding Advertisements: Ideology and Meaning in Advertising
Publicado por
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antiguo o usado
Paperback
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Nº de ref. del artículo: CIN0714526150G
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
Publicado por
Marion Boyars, 2010
ISBN 10: 0714526150
ISBN 13: 9780714526157
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paperback
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: rev2781218414
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Imagen de archivo
Decoding Advertisements (Ideas in Progress)
Publicado por
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antiguo o usado
paperback
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_418710147
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
Publicado por
Marion Boyars, 2010
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antiguo o usado
paperback
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Nº de ref. del artículo: rev2045049997
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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
Publicado por
Marion Boyars 22/01/2010, 2010
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Librería: AwesomeBooks, Wallingford, Reino Unido
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780714526157
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Imagen de archivo
Decoding Advertisements (Ideas in Progress)
Publicado por
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Antiguo o usado
paperback
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_479240303
Comprar usado
EUR 5,07
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Cantidad disponible: 1 disponibles