Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.) - Tapa blanda

Williamson, Judith

 
9780714526157: Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
Tapa blanda
ISBN 10: 0714526150 ISBN 13: 9780714526157
Editorial: Marion Boyars, 2010

Sinopsis

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Judith Willimason is currently Visiting Professor at City University, London.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Marion Boyars
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0714526150
ISBN 13 
9780714526157
Encuadernación
Tapa blanda
Número de páginas
180
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780714526140: Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)

Edición Destacada

ISBN 10:  0714526142 ISBN 13:  9780714526140
Editorial: Calder & Boyars, 1978
Tapa dura