The Change Function: Why Some Technologies Take Off and Others Crash and Burn

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( 6 valoraciones por Goodreads )
 
9780713682076: The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Críticas:

'Every page is a tug at your lapels to see things his way. The world would be a better place if we did.' Wall Street Journal 'The book gives a common-sense rundown of the reasons why some ideas do not take off and will be salutary reading for those who believe that the IT workd does not follow the normal rules of business and industry.' Professional Manager (July 2007)

Reseña del editor:

After years of studying countless winners and losers, the author has come up with a simple idea that explains why some technologies-DVD players, iPods-become huge hits while others-video phones-crash and burn. His big idea is that people are only willing to change when the 'pain' of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. This simple fact is the main cause of failure for many fabulous inventions. Many companies fall for their own hype and believe that if they build something better, people will automatically beat a path to their door. This is not necessarily the case; as Coburn shows, most potential users are afraid of new technologies and need a really great reason to change. The Change Function looks at this trend across many industry sectors, from computers to mobile phone and digital TV recorders, and is invaluable for anyone who creates, invests in, or is interested in, new technologies. '...every page is a tug at your lapels to see things his way. The world would be a better place if we did.' Wall Street Journal

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Pip Coburn
Editorial: A & C Black Publishers Ltd (2007)
ISBN 10: 0713682078 ISBN 13: 9780713682076
Nuevos Paperback Cantidad: 1
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Orbiting Books
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Descripción A & C Black Publishers Ltd, 2007. Paperback. Estado de conservación: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Nº de ref. de la librería mon0000388322

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Pip Coburn
ISBN 10: 0713682078 ISBN 13: 9780713682076
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807136820760000000

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Pip Coburn
Editorial: Bloomsbury Publishing PLC, United Kingdom (2007)
ISBN 10: 0713682078 ISBN 13: 9780713682076
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The Book Depository
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2007. Paperback. Estado de conservación: New. 230 x 150 mm. Language: N/A. Brand New Book. After years of studying countless winners and losers, the author has come up with a simple idea that explains why some technologies-DVD players, iPods-become huge hits while others-video phones-crash and burn. His big idea is that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. This simple fact is the main cause of failure for many fabulous inventions. Many companies fall for their own hype and believe that if they build something better, people will automatically beat a path to their door. This is not necessarily the case; as Coburn shows, most potential users are afraid of new technologies and need a really great reason to change. The Change Function looks at this trend across many industry sectors, from computers to mobile phone and digital TV recorders, and is invaluable for anyone who creates, invests in, or is interested in, new technologies. .every page is a tug at your lapels to see things his way. The world would be a better place if we did. Wall Street Journal. Nº de ref. de la librería AA79780713682076

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Pip Coburn
Editorial: Bloomsbury Publishing PLC, United Kingdom (2007)
ISBN 10: 0713682078 ISBN 13: 9780713682076
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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[?]

Descripción Bloomsbury Publishing PLC, United Kingdom, 2007. Paperback. Estado de conservación: New. 230 x 150 mm. Language: N/A. Brand New Book. After years of studying countless winners and losers, the author has come up with a simple idea that explains why some technologies-DVD players, iPods-become huge hits while others-video phones-crash and burn. His big idea is that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. This simple fact is the main cause of failure for many fabulous inventions. Many companies fall for their own hype and believe that if they build something better, people will automatically beat a path to their door. This is not necessarily the case; as Coburn shows, most potential users are afraid of new technologies and need a really great reason to change. The Change Function looks at this trend across many industry sectors, from computers to mobile phone and digital TV recorders, and is invaluable for anyone who creates, invests in, or is interested in, new technologies. .every page is a tug at your lapels to see things his way. The world would be a better place if we did. Wall Street Journal. Nº de ref. de la librería AA79780713682076

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Pip Coburn
Editorial: Bloomsbury Publishing PLC
ISBN 10: 0713682078 ISBN 13: 9780713682076
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THE SAINT BOOKSTORE
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Descripción Bloomsbury Publishing PLC. Paperback. Estado de conservación: new. BRAND NEW, The Change Function: Why Some Technologies Take Off and Others Crash and Burn, Pip Coburn, After years of studying countless winners and losers, the author has come up with a simple idea that explains why some technologies-DVD players, iPods-become huge hits while others-video phones-crash and burn. His big idea is that people are only willing to change when the 'pain' of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. This simple fact is the main cause of failure for many fabulous inventions. Many companies fall for their own hype and believe that if they build something better, people will automatically beat a path to their door. This is not necessarily the case; as Coburn shows, most potential users are afraid of new technologies and need a really great reason to change. The Change Function looks at this trend across many industry sectors, from computers to mobile phone and digital TV recorders, and is invaluable for anyone who creates, invests in, or is interested in, new technologies. '.every page is a tug at your lapels to see things his way. The world would be a better place if we did.' Wall Street Journal. Nº de ref. de la librería B9780713682076

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Pip Coburn
Editorial: Bloomsbury Publishing PLC (2007)
ISBN 10: 0713682078 ISBN 13: 9780713682076
Nuevos Cantidad: 9
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Books2Anywhere
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Descripción Bloomsbury Publishing PLC, 2007. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FV-9780713682076

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PIP COBURN
Editorial: A & C BLACK PUBLISHERS LTD (2007)
ISBN 10: 0713682078 ISBN 13: 9780713682076
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Descripción A & C BLACK PUBLISHERS LTD, 2007. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0713682078

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Coburn Pip
Editorial: A & C Black (2007)
ISBN 10: 0713682078 ISBN 13: 9780713682076
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Descripción A & C Black, 2007. Paperback. Estado de conservación: Brand New. 224 pages. In Stock. Nº de ref. de la librería __0713682078

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COBURN PIP
Editorial: Bloomsbury (2007)
ISBN 10: 0713682078 ISBN 13: 9780713682076
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Descripción Bloomsbury, 2007. Paperback. Estado de conservación: NEW. 9780713682076 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0858210

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Coburn Pip
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Descripción A & C Black Publishers Ltd. Estado de conservación: New. pp. 224. Nº de ref. de la librería 7602286

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