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Salmon, John; Ritchie, John

 
9780713484038: CDP HOME OF BRITISH ADVERTISING

Sinopsis

Presents an overview of contemporary British advertising and its rise to world-class status through the eyes of Collett Dickenson Pearce, a ground-breaking agency, which introduced concept-based advertising to the British in the early 1960s.

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Reseña del editor

Presents an overview of contemporary British advertising and its rise to world-class status through the eyes of Collett Dickenson Pearce, a ground-breaking agency, which introduced concept-based advertising to the British in the early 1960s.

Reseña del editor

An insider's account of the ground-breaking agency work of Collett Dickenson Pearce.

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