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Sinopsis
The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and first-hand experinces why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization.
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Acerca del autor
Nigel Barlow is an ex-barrister who since 1980 has developed a business as a strategic coach to organizations including Barclays Bank, Arthur Andersen, the BBC and ICI, and as a keynote speaker at major events. He is the founder director of the Tom Peters Group in the UK, and of Service Legends.
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Batteries Included!: Creating Legendary Service
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Batteries Included!: Creating Legendary Service This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780712680684
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Batteries Included!
Publicado por
Cornerstone, United Kingdom, London, 2001
ISBN 10: 0712680683
ISBN 13: 9780712680684
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and first-hand experinces why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001108294
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EUR 3,94
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Batteries Included! : Creating Legendary Service
Publicado por
Penguin Random House, 2001
ISBN 10: 0712680683
ISBN 13: 9780712680684
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 52996731-20
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Batteries Included!: Creating Legendary Service
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780712680684
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EUR 5,27
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Batteries Included!: Creating Legendary Service
Publicado por
Random House Business, 2001
ISBN 10: 0712680683
ISBN 13: 9780712680684
Antiguo o usado
Paperback
Librería: Pearlydewdrops, Streat, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fine. New and unread, however slight shelf wear to cover/closed edge, including light creasing and light tanning. Shipped from the UK within 2 business days of order being placed. Nº de ref. del artículo: mon0000188981
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EUR 15,01
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