Artículos relacionados a Batteries Included!: Creating Legendary Service

Batteries Included!: Creating Legendary Service - Tapa dura

Barlow, Nigel

 
9780712680639: Batteries Included!: Creating Legendary Service
Tapa dura
ISBN 10: 0712680632 ISBN 13: 9780712680639
Editorial: Random House Business Books, 2000

Sinopsis

Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"Simply brilliant! Is there anything left to say about superior customer service? The answer is obviously a resounding ' yes.' This book proves it!" (Tom Peters)

Reseña del editor

The last two decades have seen the rise and rise of the service economy, where image, and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Whether in the traditional service sector -retailing, hotels, airlines - or in selling tangible things like CD players or cars - you don't stand out simply by making the best product, because 'best' is determined by the perception of quality in the eyes of the customer, and influenced above all by the quality of service received. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and first-hand experiences why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organisation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Random House Business Books
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0712680632
ISBN 13 
9780712680639
Encuadernación
Tapa dura
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Alemania