"Economist" Pocket MBA: Essentials of Management Thinking and Theory from A-Z (Economist Pocket Management S.) - Tapa dura

Sinopsis

This compact guide surveys the leading edge of management thought and practice around the industrialized world, and tells what the leading business schools are teaching, what the management gurus are saying, what the most successful companies are doing. Up-to-the-minute summaries of the key management theories are provided together with analysis of their practical implications and results. Wide ranging lists, features and appendices at the end of the book cover the leading business schools and leading management consultants as well as the leading management books and journals. All key sectors of an MBA are covered - finance and accounting, human resources, marketing, production, IT and strategy. Quotes are given from the business school heroes: Sir John Harvey Jones, Alfred Sloan, Henry Ford and Alfred Geneen.

"Sinopsis" puede pertenecer a otra edición de este libro.