Promoting Health: A Practical Guide

Sinopsis

• New edition of a seminal text fully updated for today’s reader
• Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals
• Authoritative and accessible writing style helps make learning easy
• Reflective activities help students consolidate their learning
• Case studies – many from real life – provide practical examples to help readers apply concepts to their own setting
• Gives emphasis to good communication and the effective use of communication tools
• Practice points help readers structure their study and recap on what they have learned

• Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health
• Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
• Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and ‘nudging’
• Highlights the latest ‘current thinking’ across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings
• Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

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