EPA Graphic Standards System: (Standards Manual) - Tapa dura

Standards Manual

 
9780692878309: EPA Graphic Standards System: (Standards Manual)

Sinopsis

A treat for both graphic designers and environmentalists: a facsimile of the graphic manual created for the Environmental Protection Agency in 1977.

In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA’s top priorities was consolidating numerous state offices to more efficiently carry out its goal of ‘working for a cleaner, healthier environment for the American people.’ But there was one area in which the EPA – like many government agencies of the time – was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System.

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Acerca del autor

Standards Manual is a New York City based independent publishing imprint founded by designers Jesse Reed and Hamish Smyth in 2014 who strive to archive and preserve lost artefacts of design history and make them available to future generations.

De la contraportada

In 1970, President Nixon created the Environmental Protection Agency (EPA). One of the EPA's top priorities was consolidating numerous state offices to streamline its goal of 'working for a cleaner, healthier environment for the American people.' But there was one area in which the EPA was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar to tackle this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years since it was originally created, this classic manual is reissued as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of fourteen colours.

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