Actionable Gamification - Beyond Points, Badges, and Leaderboards - Tapa dura

Chou, Yu-Kai

 
9780692858905: Actionable Gamification - Beyond Points, Badges, and Leaderboards
Tapa dura
ISBN 10: 0692858903 ISBN 13: 9780692858905
Editorial: Yu-kai Chou, 2017

Sinopsis

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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Acerca del autor

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more. Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.

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Editorial
Yu-kai Chou
Año de publicación
2017
Idioma
Inglés
ISBN 10 
0692858903
ISBN 13 
9780692858905
Encuadernación
Tapa dura
Número de páginas
514
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9781511744041: Actionable Gamification: Beyond Points, Badges and Leaderboards

Edición Destacada

ISBN 10:  1511744049 ISBN 13:  9781511744041
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