The Business of Personal Training: Marketing Strategies for the Profitable Personal Trainer - Tapa blanda

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With over 20 years of experience in the fitness and health field Andrea has proven to be a results-oriented executive with a proven track record for taking new businesses from concept to reality and establishing brands that remain leaders in their respective industries. She has extensive experience in the development of innovative brand concepts, business strategy development, marketing strategy implementation, establishment of distribution networks and the development of education and training resources and tools which naturally led to the development of the "Business of Personal Training" series of books and the fitness authority website, www.business.fit (formerly www.todaysfitnesstrainer.com). She has also presented at international fitness trade shows and events and been published in various trade publications, websites and social media networks.