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Benchmarking the User Experience - Tapa blanda

Sauro PhD, Jeff

 
9780692149096: Benchmarking the User Experience
Tapa blanda
ISBN 10: 0692149090 ISBN 13: 9780692149096
Editorial: MeasuringU Press, 2018

Sinopsis

Benchmarking the User Experience is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just about anything people use. This book is for UX researchers, designers, product owners, or anyone who has a vested interest in improving the experience of websites and products. In this book, Jeff uses practical examples to illustrate what benchmarking is and how you can use this technique to measure users’ experiences. Jeff uses many examples of actual studies conducted by MeasuringU to give the reader constructive information that will help formulate and/or understand your benchmarking studies, which ultimately helps you understand your audience and customers.

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Acerca del autor

Jeff Sauro PhD, is the founding principal of MeasuringU, a user experience research firm based in Denver, CO. For over twenty years he’s been conducting UX research, including benchmarking studies for clients such as Google, Facebook, eBay, Walmart, Autodesk, Lenovo and PayPal. Prior to founding his firm, he worked for Oracle, PeopleSoft, Intuit and General Electric. Jeff has published over twenty-five peer-reviewed research articles and five other books, including Customer Analytics for Dummies and Quantifying the User Experience 2nd Edition. Jeff received his Ph.D. in Research Methods and Statistics from the University of Denver, Masters in Learning, Design and Technology from Stanford University, and B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO and can be found online at measuringu.com and on Twitter @MeasuringU.

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Editorial
MeasuringU Press
Año de publicación
2018
Idioma
Inglés
ISBN 10 
0692149090
ISBN 13 
9780692149096
Encuadernación
Tapa blanda
Número de páginas
334
Contacto del fabricante
Manufactured by Amazon on behalf of the author
https://www.amazon.es/hz/contact-us

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