The Language of Global Success: How a Common Tongue Transforms Multinational Organizations - Tapa blanda

Acerca del autor

Tsedal Neeley is professor of business administration in the Organizational Behavior Unit at Harvard Business School.

De la contraportada

"The Language of Global Success does a masterful job documenting the unfolding changes in work practices, impact on firm performance, and daily struggles and joys following an English-language mandate in a large Japan-based company. Neeley's careful analysis of globalization's intertwined elements makes this a landmark study. Her compelling writing will appeal to any reader interested in the nitty-gritty of leading and understanding large-scale organizational change--and what it feels like for affected employees."--Robert Sutton, Stanford University and coauthor of Scaling Up Excellence

"In The Language of Global Success, Tsedal Neeley courageously deconstructs the greatest challenge that global companies face: language. Her breakthrough research and insights into ways people adapt to change demonstrate what is required to integrate multiple cultures and languages into a unified organization required for sustained success."--Bill George, former chair and CEO of Medtronic and author of Discover Your True North

"A very original book at the intersection of language and organizational and national culture that combines attention to a question of real interest with rigorous field research. It sets a high bar for further work in this domain--very high indeed."--Pankaj Ghemawat, New York University and IESE Business School, and author of World 3.0

"This is a fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it. I am not aware of any other book on the organizational aspects of such mandates, and the scope and length of this impressive study make it valuable and important."--JoAnne Yates, MIT Sloan School of Management

"With a wealth of material and rich insights, this accessible book develops a novel expatriate perspective on global work and provides concrete evidence for why language matters. It will be of great interest to scholars working in the fields of international business, human resource management, and organization psychology. A delightful read."--Rebecca Piekkari, Aalto University, School of Business