Challenging the notion that modernization is a homogenizing process, Susan Rogers contends that in the course of large-scale transformations communities often reproduce and strengthen distinctive cultural and social features. To make this argument, she focuses on the French farming community of "Ste Foy" during a period of rapid change (1945-75). Using ethnographic field data and archival material that she collected as a "participant-observer," she finds an intriguing puzzle: an allegedly archaic social form, the ostal, has become increasingly common in the community. The ostal, a type of family farm organized around an extended "stem family" household, is a variant of the stem family systems associated with preindustrial southern Europe. How have Ste Foyans continued to remake this "archaic" mode as their community grew more prosperous and more involved in national and international markets? In showing how the specific identity of a community is reproduced rather than obliterated by modernization, the author reveals dialectical relationships between structure and change, history and culture, and the centralized nation-state and regional diversity. This analysis addresses anthropologists, historians, and scholars interested in local politics and economic development.
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Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
'This book is a refreshing analysis of cultural change that demonstrates the resilience of cultural forms. It is engagingly written and fits well into current debates about the nature of the intersection between anthropology and history, about the way people perceive the relationship between the past and the present, and about individual agency in social action. Rogers's conclusion that the modern world is no more homogeneous than the world peopled by subsistence agriculturalists is extremely powerful and amply demonstrated.'--Caroline Brettell, Southern Methodist University
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