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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire - Tapa blanda
Sinopsis
Book by Goldman Kevin
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Críticas
JONATHAN ALTER "Don Hewitt, the legendary creator of "60 Minutes", once said that Kevin Goldman knew more about what was going on at CBS than he did. The same is now true of the advertising business. Kevin Goldman is an ace reporter, deep inside the biggest, most colorful crackup in the history of advertising. The rise, fall, and rise of the Saatchis illuminates not just their business but global business in general in the 1990s. Goldman tells us how it really works." KEN AULETTA "Fans of great storytelling will love "Conflicting Accounts". The characters in this soap opera often behave in mad and seamy ways. But there are these differences: this wonderful yarn is true and their behavior has important, and depressing, consequences for the public." DAN RATHER "Kevin Goldman is a first-rate reporter and, it turns out, a first-rate author as well. "Conflicting Accounts" is an engrossing case study of the advertising business as practiced on the grandest possible scale. A supremely astute observer, Kevin Goldman provides sharply etched portraits of some of the most fascinating figures in the modern financial world. Anyone interested in the realities of business today will want to read "Conflicting Accounts", as it details the rise and fall of a colossal empire, the clash of mighty ambitions, and the fiercely competitive jungle that is the world marketplace."
Reseña del editor
Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
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- EditorialTouchstone
- Año de publicación1998
- ISBN 10 0684835533
- ISBN 13 9780684835532
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas416
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
Publicado por
Touchstone Books, New York, New York, U.S.A., 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
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Librería: The Book House, Inc. - St. Louis, St. Louis, MO, Estados Unidos de America
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Publicado por
Touchstone, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
Antiguo o usado
Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Publicado por
Simon and Schuster, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
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Paperback
Librería: Robinson Street Books, IOBA, Binghamton, NY, Estados Unidos de America
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Paperback. Condición: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good paperback copy with clean pages, minor creasing. Cover lightly curled at edge. Nº de ref. del artículo: ware407mm050
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Publicado por
Simon and Schuster, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
Antiguo o usado
Paperback
Librería: Robinson Street Books, IOBA, Binghamton, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine. First edition. Nº de ref. del artículo: bing46318
Cantidad disponible: 1 disponibles
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Conflicting Accounts: The Creation and Crash of the Saatchi Saatchi Advertising Empire (Paperback or Softback)
Publicado por
Touchstone Books 1/19/1998, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002149222
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Conflicting Accounts (Paperback)
Publicado por
Simon & Schuster, New York, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
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Librería: Grand Eagle Retail, Fairfield, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for image run amok.On December 16, 1994, a bloodletting took place in the stylish boardroom at Saatchi & Saatchi, once the worlds largest advertising agency. The cofounders of the company, Maurice and Charles Saatchi, were fired after threats by the firms shareholders but less than a month later, Maurice Saatchi started a rival ad agency and quickly and viciously snapped up former Saatchi & Saatchi clients. With expansive research and eye-opening interviews, Kevin Goldman effortlessly explores this dramatic saga from the early, audacious start of the firm to the meteoritic rise of the Saatchi brothers and their ultimate fall. From the glitzy and extravagant lifestyle of the advertising industry of the 1970s and 1980s to the dramatic mergers and takeovers that altered Madison Avenue and London forever, Conflicting Accounts is an unputdownable and masterful work, perfect for fans of Mad Men and The Smartest Guys in the Room. A detailed look at the decline and fall of Saatchi & Saatchi, and the reasons behind its downfall. The author conducted over 100 interviews with, among others, the Saatchi brothers, their childhood friends, and past clients. The book also describes changes in advertising in the 1980s. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780684835532
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Conflicting Accounts
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PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9780684835532
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Conflicting Accounts
Impresión bajo demandaLibrería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9780684835532
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