The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets. With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.
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Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.From Library Journal:
Why do some nations perform better than others economically? What enables a nation to take advantage of its opportunities and build its wealth? Kotler (Standing Room Only, Harvard Business School, 1996) and a group of scholars take on these questions by reviewing main arguments on how to go about building a nation's wealth. They argue that the cornerstone to economic development is forming the nation's vision and thoughtfully implementing its strategies. They give a compelling framework to the analysis of the complex political, economic, social, and technological factors affecting national economic development, classifying national economies into groups based on their economic status. Their cogent, thoughtful work will be useful to students of economic development, government planners, and business managers. Recommended for academic and public libraries.?Ali Abdulla, East Carolina Univ., Greenville,
Copyright 1997 Reed Business Information, Inc.
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Descripción Free Press, 1997. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P11068483488X
Descripción Free Press. Hardcover. Estado de conservación: New. 068483488X New Condition. Nº de ref. de la librería NEW7.1827434