9780673991454: Service Marketing

Sinopsis

Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization’s success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor’s Manual that includes detailed teaching notes for all of the cases.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization's success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor's Manual that includes detailed teaching notes for all of the cases.

"Sobre este título" puede pertenecer a otra edición de este libro.