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Sinopsis
This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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Introduction to Mass Communications
Publicado por
Harpercollins College Div, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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Introduction to Mass Communication
Publicado por
Pearson Higher Education & Professional Group, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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Introduction to Mass Media Communications 11th Edition
Publicado por
Harper Collins Publishers, USA, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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Softcover. Condición: Poor. Eleventh Edition. Text appears to have multiple markings, Cover has heavy wear and heavy corner bumps. Pages have wear and some rips. Spine is in sturdy condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0673468836. ISBN/EAN: 9780673468833. Pictures of this item not already displayed here available upon request. Inventory No: 1561033351. Nº de ref. del artículo: 1561033351
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Introduction to Mass Communications
Publicado por
Harper Collins Publishers, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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