Crazy Is A Compliment: The Power of Zigging When Everyone Else Zags - Tapa blanda

Sinopsis

'Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures' Financial Times

'Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organisations' Sheryl Sandberg

'Buy it. Read it. Live it' Seth Godin

'Every day I meet people with a dream. Maybe you're serving coffee and fantasizing about launching a microbrewery; maybe you've skipped college and yearn to start your own design firm; maybe you're sitting in your cubicle and brainstorming a new idea that can improve your company.

You have a dream, but you don't know how to turn your dream into reality. Or you've already launched your dream but you're unsure how to take it to the next level. This book can show you the way.'

These days taking chances isn't just for college dropouts in hoodies; everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring - and maybe even a little crazy - or risk being left behind.

But how do you take smart risks without risking it all? That's Linda Rottenberg's expertise. As the cofounder and CEO of Endeavor, the world's leading organization dedicated to supporting fast-growing entrepreneurs, she's spent the last two decades advising innovators.

Now Rottenberg shows you how to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting chaos.

Crazy Is a Compliment combines inspiring stories, original research and practical advice to create a road map for getting started and going bigger. It brings to life iconic entrepreneurs like Walt Disney and Estée Lauder, reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started an $80 million hair-care company from her kitchen sink in Rio.

Linda Rottenberg, the cofounder and CEO of Endeavor, has been named one of "America's Top Leaders" by U.S. News, one of 100 "Innovators for the 21st Century" by Time magazine, and the world's first "mentor capitalist" by Tom Friedman. She lives in Brooklyn with her husband, author Bruce Feiler, and their twin daughters.

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