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Sinopsis
Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that.
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Acerca del autor
Sandeep Dayal is a seasoned marketing and strategy leader, with twenty-plus years of experience across industries. In addition to serving as the managing director, Sandeep heads the firm's Pharmaceuticals and Medical Devices Practice wing. He serves as a counsellor to C-suite executives and board members at Fortune 500 companies. He has served fifty-plus clients in over 100 engagements around the world (including fifteen-plus major countries in the EU, Latin America and Asia). He is regarded as one of the leading minds in marketing strategy and has coauthored articles in Marketing Management, McKinsey Quarterly and Strategy & Business.
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Right between the ears
Publicado por
Penguin Random House India, 2021
ISBN 10: 0670094927
ISBN 13: 9780670094929
Nuevo
Tapa dura
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: M0-9780670094929
Comprar nuevo
EUR 30,88
Envío por EUR 4,84
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Right between the ears: How to Use Brain Science to Build Epic Brands
Publicado por
Penguin Random House India, 2021
ISBN 10: 0670094927
ISBN 13: 9780670094929
Nuevo
Tapa dura
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. New copy - Usually dispatched within 4 working days. Nº de ref. del artículo: B9780670094929
Comprar nuevo
EUR 30,89
Envío por EUR 18,62
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles