Spent: Sex, Evolution, and Consumer Behavior - Tapa dura

Miller, Geoffrey

 
9780670020621: Spent: Sex, Evolution, and Consumer Behavior
Tapa dura
ISBN 10: 0670020621 ISBN 13: 9780670020621
Editorial: Viking Pr, 2009

Sinopsis

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending

Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

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Acerca del autor

Geoffrey Miller is an evolutionary psychologist and author of The Mating Mind. He was educated at Columbia and Stanford and is associate professor of psychology at the University of New Mexico.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Viking Pr
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0670020621
ISBN 13 
9780670020621
Encuadernación
Tapa dura
Número de páginas
374
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780143117230: Spent: Sex, Evolution, and Consumer Behavior

Edición Destacada

ISBN 10:  0143117238 ISBN 13:  9780143117230
Editorial: Penguin Publishing Group, 2010
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