The Management of the Process of Innovation and the Measurement of Research and Development Productivity (Classic Reprint) - Tapa dura

Sinopsis

Excerpt from The Management of the Process of Innovation and the Measurement of Research and Development Productivity

But the manager's goal of fostering creativity must be tempered by the necessity to minimize risks. These two objectives often stand in practical contradiction to each other, since no firm will want to lead its industry in innovations while funding enough losing projects to lower overall r&d productivity (urban and Hauser, To reconcile these competing objectives, the first step is clearly to identify an Opportunity for some kind of new product or process development. This involves figuring out what market to enter and how to generate the ideas that could be the basis for entry. Subsequently, new ideas are evaluated and one or a few chosen.

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