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Sinopsis

The author provides an inspiring and integrated approach to writing for the media, combining discipline and hard work with imagination and intuition. 25 trade secrets are included to enable more dramatic and clearer writing.

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Reseña del editor

Learn how to write for the mass media, both print and on-line, by blending the magic of artistry and creativity with the craft of attention to detail and technique. Specific examples help professional and aspiring writers, businesspeople, and media professionals to conceive, organize, and write compelling and informative material.

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