Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior: September, 1983 (Classic Reprint) - Tapa dura

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Excerpt from Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior: September, 1983

Other approaches scrutinize brand switching in order to infer competitive interrelationships; for example, the Hendry method (butler.

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