Business does not have to be complicated. Business can be simple. Sometimes you just need to DIVE IN. Sometimes you need to make decisions where everything points to the right way to go. You need to dive in and possibly adjust the course while you are moving.This book looks at 30+ years of work and business on two continents though startups to listed companies. It is a collection of business principles that underlie the idea of sometimes just taking a leap of faith and Diving In. Understanding the opportunities and challenges and embracing both with equal vigor.
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With over 30 years as a serial entrepreneur, Rael Bricker has seen, and experienced, the roller coaster that is business. In his 30+ years in the business game, Rael has worked 6000 ft underground, been involved in marketing of leading edge software, built an education business from the ground up that grew to include 6 campuses and 4000 students, as well as many years in venture capital and his current financial services offering which has settled more than $2.8Bn in settled loans. Rael has been involved in listed companies on two international stock exchanges.
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