Artículos relacionados a The Strategy Reader

The Strategy Reader - Tapa blanda

Segal-Horn, Susan

 
9780631209010: The Strategy Reader
Tapa blanda
ISBN 10: 0631209018 ISBN 13: 9780631209010
Editorial: Blackwell, 1998

Sinopsis

Made up of many classic but also some less well-known articles, this popular Strategy Reader provides a remarkable overview of continuing debates in the field of strategic management. The second edition retains many of the classic readings from the previous edition, including those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller. Topics covered by these new readings include corporate governance, new technology and emerging markets, strategic alliances, diversification, and chaos/complexity theory. Designed to be used with any major textbook, The Strategy Reader will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.

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Reseña del editor

Made up of many classic but also some less well-known articles, this popular Strategy Reader provides a remarkable overview of continuing debates in the field of strategic management. The second edition retains many of the classic readings from the previous edition, including those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller. Topics covered by these new readings include corporate governance, new technology and emerging markets, strategic alliances, diversification, and chaos/complexity theory. Designed to be used with any major textbook, The Strategy Reader will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.

Biografía del autor

Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).

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Editorial
Blackwell
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0631209018
ISBN 13 
9780631209010
Encuadernación
Tapa blanda
Número de páginas
464
Contacto del fabricante
no disponible
Persona responsable
no disponible