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Contemporary Strategy Analysis: Concepts, Techniques, Applications (Blackwell Business S.) - Tapa blanda

Grant, Robert-M

 
9780631207801: Contemporary Strategy Analysis: Concepts, Techniques, Applications (Blackwell Business S.)
Tapa blanda
ISBN 10: 0631207805 ISBN 13: 9780631207801
Editorial: Blackwell, 1998

Sinopsis

This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual.

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Reseña del editor

This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Blackwell
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0631207805
ISBN 13 
9780631207801
Encuadernación
Tapa blanda
Número de páginas
472
Contacto del fabricante
no disponible
Persona responsable
no disponible