Artículos relacionados a Cases Retailing: A Naturalistic Approach (Arts; 73)

Cases Retailing: A Naturalistic Approach (Arts; 73) - Tapa blanda

Hart, Cathy

 
9780631201731: Cases Retailing: A Naturalistic Approach (Arts; 73)
Tapa blanda
ISBN 10: 0631201734 ISBN 13: 9780631201731
Editorial: John Wiley & Sons, 1997

Sinopsis

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Cathy Hart is Sainsbury Retail Fellow.

Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.

Diane Preston is a Lecturer in Human Resource Management.

Mohammed Rafiq, Lecturer in Retailing.

Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

De la contraportada

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.



The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons
Año de publicación
1997
Idioma
Inglés
ISBN 10 
0631201734
ISBN 13 
9780631201731
Encuadernación
Tapa blanda
Número de páginas
264
Contacto del fabricante
no disponible
Persona responsable
no disponible