Strategic Management: An Analytical Introduction - Tapa blanda

Acerca del autor

George A. Luffman is Senior Lecturer in Business Policy at the University of Bradford Management Centre. He was Chairman of the full time MBA programme for 8 years.

Edward Lea is a professor at the University of Huddersfield, where he teaches and researches business policy.

Brian Kenny is Reader and Director of Research at the School of Business, University of Huddersfield. He was formerly Head of Division of Business Policy in the School of Business.

Stuart Sanderson teaches business policy on a variety of programmes at the University of Bradford Management Centre. He is also Chairman of the Executive MBA programme.

De la contraportada

Strategic Management is a new and up-to-the-minute text and cases book for students of strategy based on combined new editions of the highly successful Business Policy and Cases in Business Policy titles. The original titles have been widely used on undergraduate, MBA and executive courses and, as part of an intensive development programme by the authors, have now been revised, updated and brought together into a new format. The aim is to create a resource for students that unites the best theory and case materials in one volume for ease of use and an integrated treatment of the key concepts in the field.

Strategic Management retains the concise and accessible approach that made the previous editions of the text and cases so successful. However, the authors have ensured that the new combined edition incorporate the very latest research and thinking in the field and an extensive selection of new and updated cases.

All the materials in this new edition are based not only on the tried and tested materials from the earlier books, but also on new materials that have been intensively used and refined with full time students and on executive courses in a number of centers.

The text is designed to give the student a clear and attractive introduction to the subject and is enhanced by a student workbook which gives further guidance, support and exercises on specific policy issues. The package offers all those studying strategy at both the center or business unit level a clear and flexible set of materials of proven quality.

This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years of experience in teaching, researching and consulting in the area of corporate and business strategy.