One Semester Economics: An Introduction for Business and Management Students - Tapa blanda

Acerca del autor

Rebecca Harding is Senior Lecturer in Economics at the University of Brighton and Head of the recently established International Business Research Unit in the Brighton Business School. She has undertaken widespread research into the introduction of new technology into European companies.

De la contraportada

This carefully developed new introductory text is designed for students in business and management who have to understand the fundamental concepts of economics in one semester. The approach is clear, non-technical and logically planned so that the economics will underpin the other material which will appear in business and management courses. A key feature of the author's approach is to demonstrate throughout the text why the study of economics is important in understanding business.

The book is carefully structured to suit a one semester course so that: * Each of the 12 chapters corresponds to a week of the course covering the appropriate topic in the appropriate depth.

* The topics link into a clear linear progression through the subject but equally each chapter can be read alone.

* Every chapter has a short but appropriate reading list to give the reader more in depth sources if they are needed.

* Throughout the book up to date cases and examples from the business world are used to demonstrate the relationship of economics to business and management.

One Semester Economics is an essential text for students of business and management who need to understand the fundamentals of economics, and who want an introduction that delivers only the relevant concepts in a clear and innovative way.