Principles of Management in Export: The Institute of Export - Tapa blanda

Acerca del autor

James Conlan has spent many years in the fields of marketing, advertising, printing and publishing and has been closely involved in new product development as well as the establishment of overseas subsidiaries. He is now a full-time management educator with a specialist interest in the quantifiable and financial aspects of business. He is a Member of the Institute of Export and of the British Institute of Management.

De la contraportada

Based on the syllabus of the Institute of Export and the author’s long experience of all aspects of export management and training, this book will how all areas of export practice can be integrated. The emphasis throughout is on profitable export management, covering the core topics of:

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• Running and structuring an export business
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• Measuring and benchmarking systems for assessing the business’s profitability
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• Setting strategic goals, especially financial
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• Creating quantifiable reporting and control systems

In a clear and logical way, this book tackles the problems of communication, control and risk management that arise in doing business overseas. It is an ideal text fort those taking professional examinations in this field and for executives in export-driven businesses.

Principles of Management in Export is in the Principles of Export Guidebooks series, published in association with the Institute of Export, each of which covers a core area in the Institute’s internationally renowned membership qualification. The series editor, Michael Brooke, is one of the world’s leading authors on international business and export management, having written over 20 books in the field. Other titles in the series are:

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• Principles of Marketing
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• Principles of International Marketing
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• Principles of International Trade and Payments
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• Principles of International Physical Distribution
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• Principles of Law Relating to Overseas Trade
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• Principles of International Marketing Research