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Companies and Markets: Understanding Business Strategy and the Market Environment: A Strategic Approach - Tapa blanda

Lowes, Bryan

 
9780631190998: Companies and Markets: Understanding Business Strategy and the Market Environment: A Strategic Approach
Tapa blanda
ISBN 10: 0631190996 ISBN 13: 9780631190998
Editorial: Wiley, 1994

Sinopsis

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

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Acerca del autor

Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.

De la contraportada

The aim of this path-breaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which comanies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm's choice of strategy and the market consequences of such strategic choices.
The book provides an exceptionally clear overview:.
* How companies decide on which businesses and markets to operate in, and the competitive strategies they can adopt to succeed.
* A description of the key features of markets and how they function, including supply and demand, market structure, buyer behaviour and others.
* The need to understand that business strategy is concerned with the formulation of long term plans which have economic, organisational, marketing and financial dimensions.
Carefully tested in wide course use by the authors, the approach that Companies and Markets takes will allow students of business studies and industrial economics to see the fundamental importance of markets to understanding the competitive and corporate strategies of businesses.

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Editorial
Wiley
Año de publicación
1994
Idioma
Inglés
ISBN 10 
0631190996
ISBN 13 
9780631190998
Encuadernación
Tapa blanda
Número de páginas
324
Contacto del fabricante
no disponible
Persona responsable
no disponible